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What’s HOPpining in Frog Level?


Like many Western North Carolina towns, Waynesville did not see its initial development boom until the railroad was built in 1884. The agricultural, lumber, and tourism industries in Waynesville and Haywood County began to thrive as access to the west was opened up.

Frog Level, the area of town located along Richland Creek, just a few blocks down from Main Street, was where the tracks were laid. But the main question you’re probably all asking yourselves is – why do they call it Frog level anyways? Frog Level was actually named by the local community because of its low-lying location along the creek, the “frog level” when the area flooded. 

Frog Level has gone through a lot of transitions throughout the years but it is once again becoming a new commercial hub for Waynesville. 

Come along with us as we take you down to Frog Level, where you can often see couples enjoying a local brew by the creek or families ordering coffee or smoothies to-go to fuel up for their shopping ventures.


Frog Level Brewing is a working microbrewery offering 21 taps, indoor and outdoor areas for enjoyment, live music from Spring through Fall, while also providing pub fare favorites to satisfy any appetite. Frog Level is also the production facility and test kitchen for their sister brand, 7 Clans Brewing. Come visit their unique outdoor beer garden and music venue right on the creek, and enjoy its casual, family and pet friendly vibe – a true Downtown Waynesville favorite for locals and tourists alike.


Step back in time when you visit Panacea Coffeehouse, which used to be known throughout Waynesville as Boyd Wholesale Grocery. The shop did their best to preserve as many historical features as possible, which gives the building a rustic nostalgia that makes everyone feel warm and cozy, like they’re somewhere they’ve been before. This historic space is home to Panacea’s cafe, espresso bar, and coffee roastery. Come share time together with friends, or spend some quality time alone. Enjoy a warm latte or crisp salads and paninis on the back deck, overlooking Richland Creek – or settle down into a couch, and let the day wash over you.


Soul Sisters Depot provides funky fashion, locally created gifts and positive vibes for all who enter. The sister owners used all their scavenged, found objects, such as old doors and car parts, in cool vintage displays to create their Soul Sisters vibe at their new Frog Level location. You can often find grandmas, moms and daughters coming to shop together. This store attracts all generations and is a great place to bring the whole family. Popular items at the shop include funny, funky graphic tees, bell bottoms, and lots of items made by local artisans, such as candles, jewelry and pocketbooks.


Sassafras on Depot is a gift boutique located in historic Frog Level with great views of the creek flowing beside it. Find fun gifts for guys, gals, and your garden! When you enter the shop it may seem small, but just keep walking and you’ll find gifts galore around every corner.


Depot Village is an antiquer’s paradise, packed with hidden heirlooms and just-right gems waiting to be discovered by YOU. Find an eclectic selection of antiques at this locally-owned business with over 40 years of experience in antique dealing. They buy, sell, and trade old, unusual, and mid-century vintage goods. Shop for truly unique items and get some great steals. From stylish furniture and classic vinyl records to vintage tees and fancy jewelry, you will want to spend all day picking out the perfect collectible to bring home.


When you visit Frog Level, make sure you stop to snap a picture next to the iconic Frog mural. Our favorite frog is located right in the middle of the district, across the street from Soul Sisters Boutique. Also tucked away along its industrial streets is a vintage Coca-Cola mural, perfect for downtown photoshoots with your girlfriends. 


The best part about staying in the Smokies is all the ways you can stay with us and staying near Frog Level is no exception. There are so many unique accommodation options within walking distance to this historic district. Whether you want to stay along the creek in the brand new Water 65: Tiny Homes, book a loft overlooking main street or stay at the beautiful Oak Hill on Love Lane Bed & Breakfast, you’ll be able to be in the heart of it all. 

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